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True Reverie

True Reverie is a Wolverhampton-based fashion and lifestyle brand founded by myself and my wife and business partner in 2019. We design and create limited edition clothing and art inspired by life and culture in Wolverhampton and the West Midlands region. 


Image: Brodie Weatherill

Some of the key achievements include:

Developing a sense of local pride with sales across the West Midlands region whilst also achieving sales all over the globe

Upskilling in order to take all printing production in-house from the start of 2020, after investing in our own screen printing equipment and creating a purpose-built studio in our garden

Organising celebrity endorsements of the brand from Raul Jimenez, Conor Coady, Morgan Gibbs-White and Diogo Jota, Mario Lemina, Tommy Doyle, Clint Mansell, Beverly Knight, Tito Jackson, Sathnam Sanghera and John Robb


Raising over £3,000 for local charities, through a series of events and initiatives

Building a global audience a
nd customer base organically with a marketing spend of £0

Along with our online shop we have also curated a number of of unique music and fashion pop-up events in the city, bringing creatives, designer-makers and musicians together to showcase local talent. We are also founders of the Wolverhampton Music Archive, giving people a platform to share their music memories.


In February 2024, after a 2 year break, we revived True Reverie for a Good as Gold t-shirt collaboration with Wolves Foundation. The shirt coincided with the Foundation’s Premier League focus fixture against Sheffield Utd.

Good as Gold is a celebration of our city and its industry, inspired by my father-in-law Bob and the people of Wolverhampton. We were honoured to be asked by the Foundation to help them raise awareness of their brilliant work and we were once again excited to see Wolves players wearing our t-shirts. Collaborating on a full digital campaign and taking part in a photoshoot at Molineux has been a great way to relaunch the brand. Most importantly we were delighted to help raise over £2,000 for the Foundation.

“True Reverie deliver such strong and vibrant messages for Wolverhampton, and, with the nod to the iconic Goodyear brand as well, this is such a positive link-up for the city.

The way in which True Reverie recognise and portray Wolverhampton is an approach which really aligns with us at the Foundation, and we are really appreciative that they have revived such a popular t-shirt for the benefit of the people across the local community.”

Kieron Ansell, Business Development Manager, Wolves Foundation


Image: Brodie Weatherill

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