SymbioTex
Category
B2B | Sustainable manufacturing
Type of work
Brand | Print | Digital
SymbioTex are a group of driven thinkers on a mission to develop and commercialise ethical biomaterial solutions that actually work. They have created a sustainable and truly home-compostable material that can be used to revolutionise the production of packaging and medical devices currently made from single-use plastic.
The opportunity
After seeing the extent of single-use medical plastic waste whilst on placement in the NHS, Olivia Simpson founded SymbioTex. She discovered that every year in the UK alone 73 million inhalers are distributed and only 0.5% ever get recycled. SymbioTex is a solution which uses the valuable resource seaweed to create a truly home compostable and biodegradable material that offers a sustainable alternative to many rigid plastics used for packaging within the medical and cosmetic sectors.
As brand founder and CEO, Olivia approached Lindsay to design a brand identity for SymbioTex which would announce their groundbreaking solution to the sector, and communicate the founder’s entrepreneurial spirit and passion to contribute towards a better tomorrow.
The identity
The key point of inspiration for the visual identity were close-up scans of red algae found in scientific texts.
Giving this a contemporary and colourful twist, a set of seaweed illustrations were developed which help to instantly communicate the key material at the heart of SymbioTex’s mission to turn a readily available natural component into a valuable resource.
This was then paired with a bold and assured logo with the brand name presented in uppercase. The letter O can be used as a standalone icon, a nod to the ocean’s important role on our planet in helping us to discover transformational solutions to combat climate change.
Lindsay worked with the SymbioTex team to develop a suite of materials to help tell the story of the brand, including presentation decks, stationery, social media assets, promotional flyers and banners along with a new website which helps to tell the story of the brand and how they set out to disrupt global plastic production with their truly sustainable material. It was a privilege to have helped the passionate and dedicated team launch their brand at the start of their exciting journey.