The Sleeping Seeds
Category
Arts | Theatre | Family
Type of work
Brand | Print | Digital
The Sleeping Seeds is a playful musical theatre show for families where a pair of musical gardeners, played by Fox and Rocha, introduce audiences to a very special seed asleep in their seed bed.
They required a fun and striking visual identity to help promote the touring show.
Lindsay was commissioned by Curiosity Productions to create a visual identity for The Sleeping Seeds show to help promote the show as it toured arts centres in the UK.
The identity included a fun, hand drawn logo and vibrant colour palette inspired by the varying tones of tomato plants, along with a library of graphic shapes.
The quirky shapes are inspired by what we see when we deconstruct a tomato or hone in on shapes we see within our gardens, and the result is a rich visual language which allows for variety across promotional layouts and communicates the themes of the show.
A suite of promotional material was developed including flyers, posters, banners, social media templates and educational activity packs, with some elements built into Canva to allow full flexibility for the team to promote their range of shows.