Wolverhampton School of Art
Part of the University of Wolverhampton since 1992, WSoA has been the creative heartbeat of the city since 1851. It's current home has been an iconic part of the city's skyline for over 50 years.
I worked at the school from 2012 to 2024, taking on a number of different roles - the most recent and senior of which saw me as Social Media Lead, and Senior Technician for Digital Content and Outreach.
Some of my key duties included leading on day-to-day management of all school social media channels, planning and delivering specific event campaigns, designing and producing photographic, design and video assets, along with traditional print material and the delivery of social media instructional labs to students.
Some of the key achievements included:
Organically building an audience of over 2,600 followers on Instagram, with post likes consistently in the 100s, and posts reaching an average of 4,000 – 5,000 unique accounts each month.
Growing tweet (X) impressions from 1,308 to 29,212 in the first 3 months of taking over the account in 2022, whilst also growing the following by 500.
Achieving a consistent Instagram engagement rate of between 10 – 30% (anything over 5% is classed as exceptional).
Receiving excellent feedback from students for my social media labs – with 100% of participants saying they learnt new skills in the sessions.
Reaching a peak 22,089 unique accounts on Instagram organically in the 3 months from March to June 2023 with a marketing spend of £0
"Tim’s great strength is bringing human stories to life and creating a space for the people who work and study in the school to tell their stories"
Maggie Ayliffe – Head of Wolverhampton School of Art, 2018 - 2023
In April 2023 I was part of the organisational team for the school events around the 40th Anniversary of the Black Art Convention. I worked closely with a steering group that comprised of academic staff, our events team and a group of current students. My job was to lead on all the print and digital marketing for the project, culminating in a sold-out event and exhibition in the school foyer and central University MC gallery.
I initiated and was a key part of the team behind the collaboration between the School of Art and Brutalist model makers Spaceplay. This was an evolving project over 9 months which saw a series of concrete models of the school building being created and sold, selling out in record time. We also jointly hosted a sold-out Easter concrete egg hunt event at the school.
This project resulted in the school being introduced to a brand new audience. Spaceplay have a huge network that includes 26,000 followers on Instagram and our collaborative social media campaign reached an audience of over 23,000 with over 10,000 engagements in just 39 posts between us.
